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‘Hey Sega, you’ve got some great franchises, let’s take them to China’ was a conversation that was always happening. It’s been incredibly impressive.”Ĭlark went on to talk about how important the Chinese market is, and that SEGA has strived to not only simply translate their games into Chinese, but go the extra mile and make sure everything, including the digital storefront and prices, reflect the appropriate language changes as well.įinally, Clark talked about SEGA titles developed in the West that have seen success in Chinese markets, “Simply put, we’ve noticed the scale of interest back towards us change,” Adding, “It was always there. The growth from Steam has happened in the last five months, and it’s been significant. “If you look at premium downloads via Steam, I would say 18 months ago China would have been a top 30 region for us. He brought up the fact that 18 months ago, China, in particular, sat within the top 30 regions of sales, where now, China sits within the top 5. So we’ve seen that network effect of games being played on different formats now driving overall awareness.”Ĭlark went on to contribute the recent success to SEGA embracing the PC as a platform for some of their once, console exclusive properties. You have your friends lists and you see what your friends are playing and it encourages you to dive back in to the games you maybe missed before or games you stopped playing. “And it surfaces across other formats as well because gaming is now a social entity. “We’ve seen the growth of Japanese IP on Steam on PC that never existed before,” Clark said. But it seems to be successful and it seems to be working.” And whether there’s a need to change that or not, I don’t know. We’re representing the Japanese IP, the Japanese road map, the Japanese content to the relevant audience within the West. “We’re not turning every Yakuza title into an open-world Yakuza game. What’s happening here is that the Yakuza franchise is being brought to the West and it’s not being changed for the Western market, in terms of the gameplay. Clark stems the success of the Yakuza series on the fact that SEGA has left the series largely intact, in terms of localization, stating, “From my experience of Japan as a market, what we see is something that to us is very traditional publishing and development: Single player, story-led, sequel, sequel, sequel,” adding.
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